Wrap-It

Wrap-It Market Overview

Based on Grips Intelligence data from January 1 to June 30, 2026 across online channels tracked, Wrap-It's in-store retail presence demonstrates significant concentration with Menards.com commanding 61.3% of revenue share while Ace Hardware and Lowe's contribute 36.6% and 2.0% respectively. The brand experienced an 11.3% overall revenue decline during the six-month period, though average pricing surged dramatically by 123.0% year-over-year, indicating a strategic shift toward premium positioning. Price increases were particularly pronounced in recent months, with a 29.1% jump across the latest tracked period, alongside a modest 1.3% monthly revenue decline. Menards' dominance in the retail landscape underscores the critical importance of this single channel to Wrap-It's market strategy.