GRIPS CUSTOMERS & RESEARCH PARTNERS
OOK, owned by The Hillman Group (NASDAQ: HLMN), generated strong in-store sales concentration across major retailers during the first eight months of 2026, according to Grips Intelligence data. Amazon dominated the channel mix with 48.4% of revenue share, followed by Menards at 32.3%, while Ace Hardware, Home Depot, and Lowe's captured the remaining 18.6% combined. The brand faced headwinds during the analysis period, with revenue declining 7.8% overall and average product prices dropping from their peak at $5.63. Despite pricing pressure, OOK maintained competitive positioning across its top-performing SKUs, which ranged from $4.00 to $24.46 across channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for OOK on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for OOK.
BY REVENUE
OOK sells 53% online and 47% offline. Online runs through 3 channels; offline through 2. Online share has moved from 16% in Apr to 51% in Aug.
Online
53%
47%
Offline
Online channels
53%
Offline channels
47%
BY REVIEW COUNT
Across 318K ratings on 5 channels, OOK averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 318K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$24.67
Price
$77K
Revenue
$13.69
Price
$55K
Revenue
$15.97
Price
$27K
Revenue
$20.99
Price
$23K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
