GRIPS CUSTOMERS & RESEARCH PARTNERS
Instant, owned by private equity firm Centre Lane Partners, generated 99.8% of its revenue through in-store channels during the January-August 2026 period, according to Grips Intelligence data. The brand's average product price stood at $107.81, with top SKUs ranging from $109.99 to $199.99 across its portfolio. Recent performance showed concerning momentum, with revenue declining 26.2% in the most recent month tracked and 8.5% overall since the start of the period. Despite revenue headwinds, average pricing increased 3.1% year-to-date, suggesting the brand maintained pricing power even as sales volume contracted. The concentration of sales on a single channel presents both a stability risk and an opportunity for diversification into alternative retail and direct-to-consumer strategies.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Instant on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Instant.
BY REVIEW COUNT
Across 6.5M ratings on 1 channel, Instant averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 6.5M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$150.06
Price
$23M
Revenue
$143.95
Price
$9.1M
Revenue
$109.99
Price
$6.2M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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