GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on data from Grips Intelligence covering January through June 2026 across Amazon channels, Instant demonstrated exceptional in-store momentum with revenue surging 111.3% during the tracked period while average product prices climbed 28.1%, signaling strong pricing power and demand. Amazon dominated Instant's offline sales channels at 99.7% of revenue, with premium offerings like the Instant Pot Pro 10-in-1 commanding top-tier price points exceeding $169. The average product price of $87.51 underscores a portfolio weighted toward mid-to-premium kitchen appliances. This growth trajectory reflects sustained consumer interest in Instant's diversified appliance lineup across major retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 111% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 28% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Instant on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Instant.
BY REVIEW COUNT
Across 8.7M ratings on 1 channel, Instant averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 8.7M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$140.93
Price
$10M
Revenue
$109.99
Price
$7.6M
Revenue
$129.99
Price
$3.62M
Revenue
$199.99
Price
$3.17M
Revenue
$169.17
Price
$2.37M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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