GRIPS CUSTOMERS & RESEARCH PARTNERS
Howard dominated in-store retail with Amazon accounting for 53.3% of revenue share year-to-date, according to data from Grips Intelligence covering January to June 2026 across tracked channels. The brand's average product price of $18.95 showed solid momentum, increasing 2.7% over the period, with prices rising 3.7% in the final month to $19.71. Howard maintained a significant presence on Ace Hardware and Lowe's, contributing 26.1% and 20.2% of revenue respectively. Overall revenue growth of 6.8% demonstrates sustained market performance across the first half of 2026, though the most recent month saw a slight 2.5% dip from the prior period.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Howard on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Howard.
BY REVENUE
Howard sells 57% online and 43% offline. Online runs through 2 channels; offline through 2.
Online
57%
43%
Offline
Online channels
57%
Offline channels
43%
BY REVIEW COUNT
Across 753K ratings on 3 channels, Howard averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 753K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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