GRIPS CUSTOMERS & RESEARCH PARTNERS
Seal-Krete, owned by RPM International Inc. (NYSE: RPM), demonstrates significant in-store retail concentration, with Home Depot commanding 64.1% of revenue share across tracked channels during the January-August 2026 period. According to Grips Intelligence data, the brand experienced a notable 12.1% month-over-month increase in average product pricing in the most recent tracked period, though overall revenue declined 8.7% since the beginning of the year. Lowe's and Ace Hardware represent secondary distribution channels with 24.1% and 11.8% revenue share respectively, indicating a heavily weighted retail partnership strategy. Average product pricing stabilized around $82.55, up 4.5% year-to-date, suggesting successful premium positioning despite the broader revenue headwinds. The brand's performance reflects the dynamics of the hardware and home improvement retail landscape during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Seal-Krete on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Seal-Krete.
BY REVENUE
Seal-Krete sells 88% online and 12% offline. Online runs through 2 channels; offline through 1. Online share has moved from 92% in Apr to 85% in Aug.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 3.37K ratings on 3 channels, Seal-Krete averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 3.37K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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