GRIPS CUSTOMERS & RESEARCH PARTNERS
Horsepower, a private franchise umbrella company founded by Zachery Beutler and Josh Skolnick, generated an average product price of $36.87 across in-store channels from January to August 2026, according to Grips Intelligence data. Amazon dominated the revenue mix with an 86.6% channel share, followed distantly by homedepot.com at 9.6% and acehardware.com at 3.0%. The brand experienced significant headwinds during the tracked period, with overall revenue declining 39.8% since the beginning of the year and average prices falling 9.6% year-to-date. Top-performing products included the Giddy Up GOLD Free Spinning Grill Brush priced at $67.53 and the Bull Shot Carpet Spot & Stain Remover at $29.99, both leveraging "As-Seen-On-TV" positioning to drive consumer awareness.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 41% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Horsepower on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Horsepower.
BY REVIEW COUNT
Across 114K ratings on 3 channels, Horsepower averages 3.9★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
3.9
/ 5
From 114K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$68.96
Price
$1.37M
Revenue
$67.53
Price
$1.36M
Revenue
$29.99
Price
$777K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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