Bona

Bona Market Overview

I need to verify whether Bona is publicly traded before writing the overview.The Bona floor care brand is a Swedish family-owned company, private — the "BONA" ticker belongs to an unrelated Chinese film group, so I'll omit any ticker. According to Grips Intelligence offline retail data, Bona's revenue declined 7.4% over the January 1–June 30, 2026 period across the in-store channels tracked, including Amazon, Lowe's, Ace Hardware, Home Depot, and Menards. Amazon dominated the brand's sales mix with a commanding 75.5% revenue share, followed distantly by lowes.com at 10.6% and acehardware.com at 9.5%, while homedepot.com (2.3%) and menards.com (2.0%) contributed only marginally. The brand maintained an average product price of $20.16, holding remarkably steady with a negligible 0.1% decline over the analyzed window. The most recent quarter (April–June 2026) showed continued softening, with revenue slipping 7.3% versus the prior month even as average price ticked up slightly to $20.34. Together, these Grips Intelligence figures point to a brand facing mild revenue headwinds while retaining stable pricing power and a heavy concentration in a single dominant retail channel.