GRIPS CUSTOMERS & RESEARCH PARTNERS
Let me verify whether Brillo or its parent company is publicly traded before writing the overview.Brillo is owned by Armaly Brands, a private, family-owned company, so no ticker will be included. According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, Lowe's, Ace Hardware, and Home Depot, Brillo commanded an average product price of $7.41 during the period. Brillo is owned by Armaly Brands, a private, family-owned business, meaning it trades under no public ticker. Amazon dominated the brand's distribution with a 60.1% revenue share, followed by lowes.com at 20.0%, acehardware.com at 10.5%, and homedepot.com at 9.3%. Grips Intelligence data shows overall revenue declined 2.9% over the tracked window, including a 2.3% month-over-month drop. Meanwhile, the average price slipped 1.2% across the period despite a 1.6% monthly uptick to $7.43.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Brillo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Brillo.
BY REVENUE
Brillo sells 73% online and 27% offline. Online runs through 3 channels; offline through 2.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 74K ratings on 4 channels, Brillo averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 74K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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