GRIPS CUSTOMERS & RESEARCH PARTNERS
Guardsman, owned by The Amynta Group, demonstrates heavy reliance on Amazon, which accounts for 70.2% of in-store revenue share across the tracked period of January–August 2026, according to Grips Intelligence. The brand's average product price stands at $11.17, though pricing has declined 13.0% over the analysis period, with recent months showing a 6.1% decrease. Overall revenue has contracted 12.5% since the beginning of the tracked timeframe, with a 5.1% month-over-month decline in the most recent period. Lowe's represents the second-largest channel at 15.6% revenue share, followed by Ace Hardware at 12.3%, while Home Depot contributes only 1.9%.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Guardsman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Guardsman.
BY REVENUE
Guardsman sells 80% online and 20% offline. Online runs through 3 channels; offline through 2. Online share has moved from 50% in Apr to 78% in Aug.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 253K ratings on 4 channels, Guardsman averages 4.3★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.3
/ 5
From 253K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$5.29
Price
$68K
Revenue
$21.78
Price
$52K
Revenue
$13.30
Price
$39K
Revenue
$7.99
Price
$27K
Revenue
$18.69
Price
$23K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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