GRIPS CUSTOMERS & RESEARCH PARTNERS
I'll verify Honda's stock ticker before writing the overview.Honda's US-listed ADR ticker is confirmed as NYSE: HMC. According to offline in-store sales data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, Lowe's, and Home Depot, Honda (NYSE: HMC) posted an average product price of $46.68, though pricing softened with average price falling 9.1% over the tracked period. Honda's American Depositary Shares have been listed and traded on the New York Stock Exchange under the symbol "HMC" since February 11, 1977. Amazon dominated Honda's channel mix at 80.8% of revenue share, well ahead of lowes.com at 12.7% and homedepot.com at 6.5%. Revenue faced clear headwinds, declining 8.7% month-over-month and 12.1% overall across the period. The brand's top-selling items skewed toward premium power equipment, led by the Honda EU3200i portable inverter generator at a $2,585.78 average price.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Honda on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Honda.
BY REVENUE
Honda sells 94% online and 6% offline. Online runs through 3 channels; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 1.18M ratings on 3 channels, Honda averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 1.18M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,035.00
Price
$2.48M
Revenue
$1,082.63
Price
$1.4M
Revenue
$44.52
Price
$941K
Revenue
$2,585.78
Price
$486K
Revenue
$1,221.19
Price
$468K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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