GRIPS CUSTOMERS & RESEARCH PARTNERS
I need to verify whether TruFuel or its parent company is publicly traded before writing the overview.According to Grips Intelligence data, TruFuel—a brand of parent company Calumet, Inc. (NASDAQ: CLMT)—generated 3.1% revenue growth across offline retail channels tracked between January 1 and June 30, 2026, alongside a 5.6% rise in average product price to a current $17.11. Ace Hardware dominated the brand's distribution, capturing a commanding 50.2% share of in-store revenue, more than the combined total of the next two channels. Lowe's followed at 26.7% and Menards at 19.4%, while Home Depot and Amazon each accounted for under 2%. This concentration underscores how heavily TruFuel's retail footprint leans on the hardware and home-improvement segment. The Grips Intelligence figures point to a brand steadily expanding revenue while successfully pushing pricing higher across its core store partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for TruFuel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for TruFuel.
BY REVIEW COUNT
Across 394K ratings on 5 channels, TruFuel averages 4.8★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.8
/ 5
From 394K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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