Troy-Bilt

Troy-Bilt Market Overview

I need to verify whether Troy-Bilt or its parent company is publicly traded before writing the overview.According to Grips Intelligence, Troy-Bilt—a brand owned by Stanley Black & Decker (NYSE: SWK) through its MTD Holdings subsidiary—saw its in-store revenue decline 18.4% across the tracked period of January 1 to June 30, 2026, spanning the Home Depot and Menards offline channels, with a sharp 27.4% month-over-month drop in the most recent period. Home Depot dominated the brand's sales mix at 77.0% share, while Menards accounted for the remaining 22.6%. The brand's average product price stood at $414.03, though pricing softened notably, decreasing 12.8% over the period to $396.50. Grips Intelligence data further shows a clear channel-driven divide in assortment value, with premium Mustang and Bronco zero-turn and riding mowers priced well above $2,000 anchoring the Home Depot lineup, versus lower-priced items like string trimmers and self-propelled mowers at Menards.