GRIPS CUSTOMERS & RESEARCH PARTNERS
Magic Seasons' in-store sales performance across major hardware retailers declined significantly during the first half of 2026, with revenue dropping 35.2% overall and 25.6% in the most recent period tracked by Grips Intelligence. Ace Hardware dominates the brand's offline channel distribution at 77.2% revenue share, with Lowe's accounting for 21.7% and Menards at 1.1%. The average product price increased 20.0% year-to-date despite recent monthly declines, reaching $14.48 in the latest measured month before dropping 24.8%. The data covers January through June 2026 across acehardware.com, lowes.com, and menards.com channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 30% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 26% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Magic Seasons on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Magic Seasons.
BY REVENUE
Magic Seasons sells 24% online and 76% offline. Online runs through 1 channel; offline through 2.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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