GRIPS CUSTOMERS & RESEARCH PARTNERS
Gracious Living, owned by private parent company Amara Industries, generated in-store and online sales across five major retail channels between January and August 2026, with Menards.com commanding 53.1% of revenue share according to Grips Intelligence data. The brand's average product price stands at $24.01, though pricing showed significant volatility with a 42.9% increase over the analysis period. Online distribution is heavily concentrated, as Menards.com, Lowe's, and Ace Hardware together account for 84.9% of total revenue share, while Amazon represents only 6.3% of sales. Overall revenue declined 44.0% during the tracked period, reflecting significant headwinds despite strong positioning at major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 44% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 43% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Gracious Living on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Gracious Living.
BY REVENUE
Gracious Living sells 34% online and 66% offline. Online runs through 3 channels; offline through 2. Online share has moved from 37% in Apr to 55% in Aug.
Online
34%
66%
Offline
Online channels
34%
Offline channels
66%
BY REVIEW COUNT
Across 145K ratings on 5 channels, Gracious Living averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 145K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$171.34
Price
$37K
Revenue
$33.81
Price
$27K
Revenue
$126.65
Price
$20K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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