Gracious Living

Gracious Living Market Overview

I need to verify whether Gracious Living or its parent company is publicly traded before writing the overview.Gracious Living is confirmed private (parent company Amara Industries, also private), so no ticker will be included. According to offline retail data from Grips Intelligence, Gracious Living generated 38.6% revenue growth across tracked in-store channels between January 1 and June 30, 2026, though momentum cooled with a 5.8% month-over-month dip in the most recent period. Menards.com dominated the brand's channel mix at 47.4% of revenue, followed by Lowes.com at 21.2%, with Acehardware.com (12.2%), Homedepot.com (11.7%), and Amazon (7.5%) rounding out distribution. The average product price landed at $25.40, but pricing softened notably, declining 12.8% over the tracked window even as the latest month saw a modest 8.5% uptick to $22.33. This combination of double-digit revenue expansion alongside falling average prices suggests Gracious Living leaned on volume and promotional pricing to capture share concentrated heavily in the home-improvement retail category. The data underscores a brand whose growth trajectory remains anchored to a small number of dominant big-box partners rather than diversified distribution.