GRIPS CUSTOMERS & RESEARCH PARTNERS
Rubbermaid, a subsidiary of Newell Brands (NASDAQ: NWL), demonstrates a highly concentrated in-store revenue distribution with Amazon commanding 64.1% of total channel share according to Grips Intelligence data from January through August 2026. The brand maintains an average product price of $38.01, though pricing declined 1.1% over the tracking period, with the most recent month showing a 6.9% decrease in average price. Despite a 9.4% revenue drop in the final month tracked, Rubbermaid achieved 5.2% overall revenue growth across the eight-month period, suggesting underlying demand resilience. Secondary retail channels including Ace Hardware (10.1%), Lowe's (7.7%), and Home Depot (6.6%) represent important but significantly smaller revenue contributors, indicating heavy dependence on the Amazon marketplace for online sales performance.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rubbermaid on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rubbermaid.
BY REVENUE
Rubbermaid sells 79% online and 21% offline. Online runs through 4 channels; offline through 3. Online share has moved from 43% in Apr to 80% in Aug.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 13M ratings on 6 channels, Rubbermaid averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 13M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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