GRIPS CUSTOMERS & RESEARCH PARTNERS
GCI Outdoor demonstrated strong in-store retail performance during the first half of 2026, according to data from Grips Intelligence covering January through June across major online retailers. The brand achieved a commanding 88.8% revenue share on Amazon, with average product pricing holding steady at $80.46 across the tracked channels. Year-to-date revenue grew 57.0% while average prices increased 4.1%, signaling robust consumer demand and successful pricing strategy in the competitive outdoor retail landscape. The concentration of sales through Amazon underscores the critical importance of the e-commerce channel for the brand's distribution strategy.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 57% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for GCI Outdoor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for GCI Outdoor.
BY REVENUE
GCI Outdoor sells 91% online and 9% offline. Online runs through 2 channels; offline through 2.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 1.79M ratings on 3 channels, GCI Outdoor averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.79M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$76.26
Price
$1.2M
Revenue
$75.00
Price
$862K
Revenue
$75.00
Price
$389K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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