Lyric

Lyric Market Overview

Lyric's in-store performance across major hardware retailers from January through August 2026 reveals a dominant position at Lowe's, which captured 41.8% of revenue share, followed by Amazon at 28.1% and Home Depot at 26.4%, according to Grips Intelligence. The brand faced headwinds during the analyzed period, with overall revenue declining 19.8% and average product prices dropping 4.2% since the beginning of the year, despite maintaining a stable average price point of $36.64. Product offerings span a diverse range priced between $31.99 and $59.53, with formulations targeting specific bird species and preferences across all major channels. The concentration of sales across three dominant e-commerce and retail platforms underscores Lyric's reliance on major distribution partners for market reach.