GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data for H1 2026 across in-store channels, Broil King demonstrated strong momentum with average product prices at $252.26, driven primarily by premium models commanding $1,199–$2,658 across leading in-store retailers. The brand achieved outsized concentration with Home Depot claiming 63.5% of revenue share, while Lowe's captured 35.8%, signaling heavy dependence on major home improvement chains for offline distribution. Year-to-date average prices surged 68.0% compared to the prior comparable period, reflecting a significant shift toward premium product assortment and stronger pricing power in the in-store channel. Recent momentum accelerated notably in the latest quarter, with average pricing increasing 1.7% month-over-month to $328.26.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 77% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 67% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Broil King on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Broil King.
BY REVIEW COUNT
Across 139K ratings on 2 channels, Broil King averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 139K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,576.58
Price
$85K
Revenue
$2,658.44
Price
$72K
Revenue
$1,544.00
Price
$46K
Revenue
$1,899.00
Price
$44K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis