GRIPS CUSTOMERS & RESEARCH PARTNERS
Songbird Selections, owned by The Scotts Miracle-Gro Company (NYSE: SMG), generated in-store revenue predominantly through Ace Hardware, which captured 95.4% of channel share year-to-date, with Home Depot accounting for the remaining 4.6%. According to Grips Intelligence data covering January through August 2026, the brand experienced a significant 13.1% overall revenue decline during the analysis period, though average product pricing increased 4.4% to $20.11. The most popular offerings include premium products priced between $13.25 and $29.13, with bird food formulations featuring specialized ingredients like mealworms and fruit commanding the top price points. Despite pricing gains, the substantial revenue contraction suggests market headwinds or shifting consumer demand that warrant closer monitoring in coming quarters.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Songbird Selections on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Songbird Selections.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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