GRIPS CUSTOMERS & RESEARCH PARTNERS
Songbird Selections demonstrated significant reliance on in-store channel Ace Hardware, which accounted for 95.3% of revenue share according to data tracked by Grips Intelligence for January through June 2026. The brand's average product price increased 26.9% month-over-month in the most recent period (April-June), despite an overall 14.6% price decline since the beginning of the year. The parent company, The Scotts Miracle-Gro Company (NYSE: SMG), saw overall revenue decline 18.0% during the tracked period. Year-to-date performance reveals heavy offline retail concentration, with minimal online presence outside direct retailer channels on acehardware.com and homedepot.com.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Songbird Selections on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Songbird Selections.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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