GRIPS CUSTOMERS & RESEARCH PARTNERS
NuWallpaper, a brand of Brewster Home Fashions, demonstrates strong in-store performance across major home improvement retailers, with data tracked from January through August 2026 across Home Depot, Lowe's, and Amazon. Home Depot commands the dominant share of revenue at 65.8%, followed by Lowe's at 26.5%, while Amazon represents a smaller 7.7% contribution, according to Grips Intelligence. The brand maintains an average product price of $29.33, which has increased 4.9% overall since the tracking period began, though recent monthly trends show a 2.5% price decrease in the latest available data. Home Depot inventory skews toward premium offerings with prices exceeding $50, while Lowe's and Amazon feature more modestly priced options, suggesting differentiated positioning across channels. Despite a slight 2.8% month-over-month revenue decline in the most recent period, NuWallpaper maintains consistent shelf presence across all three major retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for NuWallpaper on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for NuWallpaper.
BY REVIEW COUNT
Across 123K ratings on 3 channels, NuWallpaper averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 123K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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