NuWallpaper

NuWallpaper Market Overview

I need to verify whether NuWallpaper or its parent company is publicly traded before writing the overview.NuWallpaper is a brand of Brewster Home Fashions, which appears to be a private company. I'll omit any ticker. According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Home Depot, Lowe's, and Amazon, NuWallpaper's revenue declined 11.9% over the period while its average product price fell 8.6% to settle around $28.51. Home Depot serves as the brand's dominant sales channel, capturing 70.2% of revenue share, followed by Lowe's at 22.6% and Amazon at 7.2%. In the most recent tracked quarter (April 1 to June 30, 2026), monthly revenue rebounded 21.9% against the prior month, signaling potential momentum despite the broader downward trend. Average pricing dipped 3.8% month-over-month to $27.81, suggesting continued promotional or competitive pressure in the peel-and-stick category. This concentration in home-improvement retail underscores how heavily NuWallpaper's performance is tied to its two largest big-box partners.