G-Floor

G-Floor Market Overview

G-Floor, a privately-owned brand under Better Life Technology LLC, demonstrates strong in-store retail performance across major home improvement channels during the first eight months of 2026 (January–August), according to data from Grips Intelligence. Home Depot dominates the channel mix with 55.4% revenue share, followed by Lowe's at 37.0% and Menards at 7.7%, positioning the brand as a significant player in the home improvement retail space. The brand maintains a healthy average product price of $207.17, with prices holding relatively stable despite a marginal 1.6% overall decline since the data period began. Recent momentum shows modest growth, with revenue increasing 1.9% month-over-month during the final quarter tracked, suggesting stabilization after the 3.8% year-to-date decline. Pricing remains competitive across all three major retailers, with top-performing SKUs ranging from $101 to $589 depending on product specifications and size.