Home/Insights/Brands/BruceProduct Intelligence - 2026 YTD USA

Bruce

100K+

Products Sold, Jan to Jun 2026

800+

# Offline Stores

$82.78

Avg. Price

3.9

Avg. Rating

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Bruce Market Overview

I need to check whether Bruce or its parent company is publicly traded to determine ticker inclusion.Bruce's parent company AHF Products is privately held (a portfolio company of private equity), so I'll omit any ticker. According to in-store data from Grips Intelligence, Bruce recorded 7.0% revenue growth over the January 1–June 30, 2026 period tracked across Home Depot, Lowe's, and Amazon, with its average product price rising 6.7% to end near $89.27. Its parent, AHF Products, is a portfolio company of private equity firm American Industrial Partners, meaning no public ticker applies. Home Depot dominated the retail mix at 68.9% of revenue share, followed by Lowe's at 29.6% and Amazon at just 1.3%. The average product price across the portfolio held at $82.65 during the period. Notably, momentum cooled toward the end of the window, with revenue slipping 3.6% month-over-month even as pricing ticked up 1.4%, per Grips Intelligence.

Revenue Share by Channel
Data covers Home Depot, Lowe's, Amazon

Bruce's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 7% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Bruce's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 7% from Apr to Jun.

Average price

Absolute values in $

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Bruce's categories

REVENUE SHARE

Home Depot

Revenue distribution across product categories for Bruce on Home Depot.

Home Depot

Categories by revenue share

Distribution in %

Bruce's channels

REVENUE SHARE

Revenue distribution across tracked channels for Bruce.

Channels by revenue share

Distribution in %

Bruce's online vs offline revenue split

BY REVENUE

Bruce sells 72% online and 28% offline. Online runs through 3 channels; offline through 1. Online share has moved from 84% in Feb to 65% in Jun.

Revenue by channel

Share of total revenue across all channels

Online

72%

28%

Offline

Online share trend

Feb – Jun

Online channels

72%

HomeDepot.com
Lowes.com
Amazon.com

Offline channels

28%

Lowe's stores

Bruce's customer ratings

BY REVIEW COUNT

Across 1.17M ratings on 3 channels, Bruce averages 3.9. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

3.9

/ 5

From 1.17M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Bruce

BY REVENUE

Home Depot
Home Depot
#1Hydropel Gunstock Oak 7/16 in. T x 5 in. W Waterproof Click Lock Engineered Hardwood Flooring (22.6 sq.ft./ctn)

$143.43

Price

$204K

Revenue

#2Bruce Plano Natural Red Oak 22 MIL 7 in. W x 48 in. L Waterproof Click Lock Luxury Vinyl Plank Flooring(19 sq. ft./Case)

$60.19

Price

$189K

Revenue

#3Plano Marsh Oak 3/4 in. T x 3-1/4 in. W x Varying Length Solid Hardwood Flooring (22 sq.ft./ctn)

$107.45

Price

$160K

Revenue

#4Plano Gunstock Oak 3/4 in. T x 3-1/4 in. W Smooth Solid Hardwood Flooring (22 sq.ft./ctn)

$109.78

Price

$142K

Revenue

#5Time Honored Caramel Treasure Wh Oak 3/8 in. T x 7.2 in. W T+G Brushed Engineered Hardwood Flooring (32.68 sq.ft./ctn)

$140.20

Price

$133K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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