GRIPS CUSTOMERS & RESEARCH PARTNERS
Bruce, owned by Nissin Foods (TYO: 2897), demonstrates strong in-store performance across major retail channels during the first eight months of 2026, according to Grips Intelligence data. Home Depot dominates the channel mix with 63.7% of revenue share, while Lowe's accounts for 35.4%, with average product prices hovering around $88 across the portfolio. The brand experienced modest overall revenue growth of 3.4% since the beginning of the tracked period, though momentum softened with a 4.2% month-over-month decline in the most recent period tracked. Average pricing remained relatively stable with a slight 0.7% increase from the start of the data range, despite a 1.6% dip in the final month measured.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Bruce on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Bruce.
BY REVENUE
Bruce sells 67% online and 33% offline. Online runs through 2 channels; offline through 1.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 1.24M ratings on 2 channels, Bruce averages 3.9★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
3.9
/ 5
From 1.24M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$128.12
Price
$329K
Revenue
$61.14
Price
$244K
Revenue
$91.01
Price
$138K
Revenue
$120.35
Price
$107K
Revenue
$107.33
Price
$83K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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