Home/Insights/Brands/Armor AllProduct Intelligence - 2026 YTD USA

Armor All

1M+

Products Sold, Jan to Jun 2026

4,600+

# Offline Stores

$13.19

Avg. Price

4.5

Avg. Rating

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Armor All Market Overview

I need to verify whether Armor All or its parent company is publicly traded before writing the overview.Armor All is owned by Spectrum Brands. Let me verify Spectrum Brands' ticker.According to Grips Intelligence in-store data tracked across Amazon, Menards, Lowe's, Ace Hardware, and Home Depot from January 1 to June 30, 2026, Armor All—owned by Spectrum Brands Holdings (NYSE: SPB)—generated the owner of the Armor All and STP auto care brands saw its revenue decline 3.2% over the period, with the most recent month falling 8.0% versus the prior month. Amazon dominated the brand's offline sales mix at a commanding 68.4% share, followed distantly by menards.com (13.1%), lowes.com (9.1%), and acehardware.com (8.4%). Pricing moved in the opposite direction of revenue, with the average product price climbing 6.1% across the period to reach $13.73 in the latest month. This combination of rising prices against softening revenue suggests demand sensitivity that warrants close monitoring across the brand's key retail channels.

Revenue Share by Channel
Data covers Amazon, Menards, Lowe's, Ace Hardware, Home Depot

Armor All's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 3% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Armor All's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.

Average price

Absolute values in $

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Armor All's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Armor All on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Armor All's channels

REVENUE SHARE

Revenue distribution across tracked channels for Armor All.

Channels by revenue share

Distribution in %

Armor All's online vs offline revenue split

BY REVENUE

Armor All sells 71% online and 29% offline. Online runs through 3 channels; offline through 3.

Revenue by channel

Share of total revenue across all channels

Online

71%

29%

Offline

Online channels

71%

Amazon.com
HomeDepot.com
Lowes.com

Offline channels

29%

Menards stores
Ace Hardware stores
Lowe's stores

Armor All's customer ratings

BY REVIEW COUNT

Across 2.16M ratings on 5 channels, Armor All averages 4.5. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.5

/ 5

From 2.16M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Armor All

BY REVENUE

Ace Hardware
Ace Hardware
#1Armor All Original Plastic/Rubber/Vinyl Protectant Spray 28 oz

$10.99

Price

$171K

Revenue

#2Armor All Leather/Rubber/Vinyl Cleaner Wipes 30 ct

$8.99

Price

$150K

Revenue

#3Armor All Original Plastic/Rubber/Vinyl Protectant Spray 16 oz

$8.59

Price

$134K

Revenue

#4Armor All Original Plastic/Rubber/Vinyl Protectant Wipes 30 wipes

$7.99

Price

$107K

Revenue

#5Armor All Concentrated Car Wash 64 oz

$7.59

Price

$95K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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