GRIPS CUSTOMERS & RESEARCH PARTNERS
Ottomanson, a private company led by founder Rumi Shepherd Durmaz, generated in-store revenue split nearly evenly between Lowe's (51.8%) and Home Depot (47.4%) during the first eight months of 2026, according to Grips Intelligence data. The brand's average product price stood at $66.71 across the tracked period, though pricing declined 2.2% overall and 4.4% in the most recent month tracked. Despite month-over-month revenue growth of 4.2%, the brand faced a challenging overall trajectory with an 8.8% revenue decline since the beginning of the year. Product performance across both retailers spanned price points from under $20 for utility mats and artificial grass to premium offerings exceeding $370, indicating a diversified portfolio strategy targeting multiple customer segments.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Ottomanson on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Ottomanson.
BY REVIEW COUNT
Across 3.64M ratings on 2 channels, Ottomanson averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 3.64M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$372.46
Price
$994K
Revenue
$146.19
Price
$422K
Revenue
$194.12
Price
$344K
Revenue
$41.35
Price
$339K
Revenue
$237.43
Price
$320K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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