GRIPS CUSTOMERS & RESEARCH PARTNERS
Frontier, a cooperatively owned wholesaler, demonstrates heavy reliance on Amazon, which accounts for 87.5% of in-store revenue share across the January-August 2026 period tracked by Grips Intelligence, while the remaining channels (Home Depot and Ace Hardware) collectively represent just 13.1%. The brand experienced a concerning 11.6% overall revenue decline during the tracked timeframe, with average product pricing decreasing 8.6% since the start of the data period. Despite pricing pressures, Frontier's average product price remains at $14.58, with top-performing items ranging from $12.36 to $22.99 across its portfolio. The most recent month-over-month performance showed continued softness, with revenue dropping 5.4% and average prices declining 5.5% versus the prior month.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Frontier on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Frontier.
BY REVENUE
Frontier sells 94% online and 6% offline. Online runs through 2 channels; offline through 2.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 926K ratings on 3 channels, Frontier averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 926K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.36
Price
$129K
Revenue
$15.03
Price
$95K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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