GRIPS CUSTOMERS & RESEARCH PARTNERS
Ford (NYSE: F) generated in-store revenue across multiple retail channels between January and August 2026, with Amazon commanding 91.9% of total revenue share according to Grips Intelligence data. The brand experienced a notable 30.8% decline in average product price over the period, dropping from higher baseline prices to an average of $44.26. Despite overall revenue declining 3.3% since the beginning of the tracked period, Ford saw a modest 4.4% month-over-month revenue growth in the most recent measurement window. Amazon's overwhelming dominance was followed by minimal shares from lowes.com and homedepot.com at 3.3% each, with menards.com capturing just 1.5% of channel revenue.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 39% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Ford on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Ford.
BY REVIEW COUNT
Across 408K ratings on 4 channels, Ford averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 408K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$729.05
Price
$227K
Revenue
$55.10
Price
$194K
Revenue
$28.50
Price
$69K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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