GRIPS CUSTOMERS & RESEARCH PARTNERS
I'll verify John Deere's stock ticker before writing the overview.<cite index="2-1">John Deere, operating under parent company Deere & Company (NYSE: DE)</cite>, saw its offline retail revenue decline 16.8% over the January 1–June 30, 2026 period across in-store channels tracked by Grips Intelligence, including Lowe's, Amazon, Home Depot, and Ace Hardware. Lowe's dominated the brand's revenue mix with a 68.3% share, followed by Amazon at 23.1%, while Home Depot and Ace Hardware contributed 5.0% and 3.5% respectively. The average product price stood at $93.11, though pricing softened slightly, decreasing 2.1% across the tracked window. Revenue also dipped 10.8% month-over-month, signaling continued near-term softness heading into the mid-year mark. These figures underscore a period of measured contraction in John Deere's brick-and-mortar footprint during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for John Deere on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for John Deere.
BY REVENUE
John Deere sells 36% online and 64% offline. Online runs through 3 channels; offline through 2.
Online
36%
64%
Offline
Online channels
36%
Offline channels
64%
BY REVIEW COUNT
Across 1.29M ratings on 4 channels, John Deere averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.29M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
