Blaster

Blaster Market Overview

Blaster, owned by private equity firm The Sterling Group, generated in-store revenue predominantly through Menards (38.3% share) and Ace Hardware (23.1% share) during the January-August 2026 period, according to Grips Intelligence data. The brand experienced significant headwinds, with overall revenue declining 16.7% since the start of the tracked period and average product pricing dropping 10.6%, despite maintaining a solid $10.92 average price point across its portfolio. Online channels including Lowe's (18.9%), Amazon (14.9%), and Home Depot (4.7%) represented secondary revenue streams, indicating a retail-heavy distribution strategy. The most recent monthly data showed particularly acute pressure, with revenue falling 22.2% and average prices declining 11.4% versus the previous month. Price compression across bulk and single-unit offerings suggests intensifying competitive dynamics in the lubricant and penetrant category.