FOGO

FOGO Market Overview

I'll verify whether FOGO is publicly traded before writing the overview.The ticker "FOGO" on NASDAQ belongs to Fogo de Chão, a Brazilian steakhouse restaurant company — this is clearly a different entity from the FOGO brand in the data report, which sells products across hardware/retail channels like Lowe's, Ace Hardware, and Home Depot at a ~$30 price point. I cannot confidently confirm a ticker for this FOGO brand, so I will omit it. According to Grips Intelligence offline retail data spanning January 1 to June 30, 2026 across four channels (Lowe's, Ace Hardware, Amazon, and Home Depot), FOGO's in-store revenue grew 7.0% over the period, signaling steady momentum in its retail footprint. FOGO's distribution is notably concentrated, with lowes.com and acehardware.com together accounting for roughly 82% of revenue share (42.0% and 39.9% respectively), while homedepot.com contributed just 2.2%. The brand's average product price held at $30.38, though pricing softened slightly, declining 2.0% across the tracked window even as the most recent month saw a 4.4% uptick to $31.30. Momentum cooled toward the end of the period, with revenue dropping 10.4% month-over-month in the latest reading. Overall, the Grips Intelligence data points to a brand with strong but heavily concentrated channel dependence and modest price sensitivity that retailers and competitors should monitor closely.