GRIPS CUSTOMERS & RESEARCH PARTNERS
FOGO's in-store performance from January through August 2026 reveals a highly concentrated distribution strategy, with Ace Hardware commanding 41.6% of revenue share, followed closely by Lowe's at 37.2%, according to Grips Intelligence data. The brand, acquired by Bain Capital Private Equity in 2023, has experienced significant headwinds during this period, with overall revenue declining 37.2% since the start of the year and a steeper 42.1% drop in the most recent month tracked. Average product pricing has contracted 11.3% year-to-date to $29.87, suggesting competitive pressure or strategic promotional activity across channels. Amazon represents the third-largest channel at 18.9% revenue share, while Home Depot maintains a minimal presence at 2.3%, indicating untapped retail expansion potential.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 39% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for FOGO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for FOGO.
BY REVENUE
FOGO sells 56% online and 44% offline. Online runs through 3 channels; offline through 1.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 56K ratings on 4 channels, FOGO averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 56K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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