GRIPS CUSTOMERS & RESEARCH PARTNERS
Flitz demonstrated significant in-store channel concentration during H1 2026, with Amazon commanding 86.7% of revenue share according to data from Grips Intelligence tracking online and offline retail channels from January through June. The brand's average product price increased 6.2% over the period, reaching $16.63, while maintaining strong e-commerce dominance across major retailers like Ace Hardware (7.6% share) and Lowe's (5.4% share). Recent momentum slowed with a 5.5% overall revenue decline since the data period began, though pricing showed resilience with a 2.3% increase in the most recent month tracked. Flitz's concentrated Amazon-dependent distribution suggests significant growth opportunity through expanded offline retail penetration.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Flitz on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Flitz.
BY REVENUE
Flitz sells 93% online and 7% offline. Online runs through 2 channels; offline through 1.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 479K ratings on 3 channels, Flitz averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 479K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$62.66
Price
$8.3K
Revenue
$34.48
Price
$3.52K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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