GRIPS CUSTOMERS & RESEARCH PARTNERS
I'll verify Fitbit's ownership and ticker before writing.Fitbit is now a subsidiary of Alphabet/Google, so I'll use Alphabet's ticker (NASDAQ: GOOGL). According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across the Amazon channel, Fitbit—owned by Alphabet (NASDAQ: GOOGL)—posted overall revenue growth of 33.5%, with a 35.6% month-over-month jump in the most recent period tracked. The brand's average product price reached $128.15, rising 3.0% over the full window and hitting $131.34 in the latest month, per Grips Intelligence. Amazon dominated the mix, capturing a commanding 99.8% of channel revenue share. This concentration underscores how central a single marketplace has become to Fitbit's in-store performance during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 33% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Fitbit on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Fitbit.
BY REVIEW COUNT
Across 3.85M ratings on 1 channel, Fitbit averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 3.85M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$152.87
Price
$6.6M
Revenue
$98.65
Price
$5.9M
Revenue
$160.18
Price
$3.64M
Revenue
$151.10
Price
$3.18M
Revenue
$180.15
Price
$1.48M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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