Home/Insights/Brands/AmazfitProduct Intelligence - 2026 YTD USA

Amazfit

100K+

Products Sold, Jan to Jun 2026

100+

# Offline Stores

$108.26

Avg. Price

4.3

Avg. Rating

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Amazfit Market Overview

I need to verify whether Amazfit's parent company, Zepp Health, is publicly traded and confirm its ticker before writing the overview.According to Grips Intelligence data covering January 1 to June 30, 2026 across in-store channels tracked at Amazon and Best Buy, Amazfit—owned by parent company Zepp Health (NYSE: ZEPP)—saw overall revenue decline 35.0% over the period, with a further 24.5% month-over-month drop in the most recent month. Nearly all of the brand's in-store revenue concentrated on a single channel, with Amazon accounting for 97.0% of sales and Best Buy contributing just 2.9%. Despite the softening revenue, the average product price climbed to $115.34, up 5.7% month-over-month and 3.8% across the full period, ending near an overall average of $108.23. This combination of falling revenue alongside rising prices points to a heavily channel-dependent position for Amazfit through the first half of 2026.

Revenue Share by Channel
Data covers Amazon, Best Buy

Amazfit's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 35% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Amazfit's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 4% from Apr to Jun.

Average price

Absolute values in $

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Amazfit's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for Amazfit on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

Amazfit's channels

REVENUE SHARE

Revenue distribution across tracked channels for Amazfit.

Channels by revenue share

Distribution in %

Amazfit's customer ratings

BY REVIEW COUNT

Across 277K ratings on 2 channels, Amazfit averages 4.3. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.3

/ 5

From 277K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Amazfit

BY REVENUE

Amazon
Amazon
#1Amazfit Bip 6 Smart Watch 46mm, 14 Day Battery, 1.97" AMOLED Display, GPS & Free Maps, AI, Bluetooth Call & Text, Health, Fitness & Sleep Tracker, 140+ Workout Modes, 5 ATM Water-Resistance, Black

$79.99

Price

$2.02M

Revenue

#2Amazfit Active Max Smart Watch 1.5" AMOLED Display, 25-Day Battery, Offline Maps, GPS, 4GB Storage, 170+ Sport Modes, 5 ATM Water Resistant, Heart Rate & Sleep Fitness Tracker for Android & iPhone

$169.99

Price

$1.29M

Revenue

#3Amazfit Active 2 Smart Watch 44mm, 10 Day Battery, Fitness Tracker, Sleep Monitor, GPS Maps, 160+ Sport Modes, Water Resistant, for Android & Apple iPhone, Sapphire Glass, Black Leather Strap

$129.99

Price

$931K

Revenue

#4Amazfit Active 2 Smart Watch 44mm, GPS Maps with Direction, Fitness Tracker, 10 Day Battery, Sleep Monitor, 160+ Sport Modes, Water Resistant, for Android & Apple iPhone, Black Silicone

$99.99

Price

$899K

Revenue

#5Amazfit Helio Strap Fitness Tracker Wristband, 24/7 Activity & Sleep Tracker with Heart Rate, 10 Days Battery, 27 Sports Modes, Strength Training, Hyrox Race, Subscription Free for Android & iPhone

$99.53

Price

$734K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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