GRIPS CUSTOMERS & RESEARCH PARTNERS
Amazfit, owned by Zepp Health Corporation (NYSE: ZEPP), demonstrates heavy channel concentration with Amazon commanding 96.3% of in-store revenue share during the January-August 2026 period tracked by Grips Intelligence. The brand maintains a competitive average product price of $108.79, with flagship offerings like the Amazfit T-Rex 3 priced at $272.11 and the Amazfit Active Max at $169.99 representing premium positioning within its portfolio. Recent performance shows softening momentum, with revenue declining 5.9% overall since the start of the tracked period and average pricing decreasing 0.4%, suggesting potential market pressure or inventory adjustments. Best Buy represents a minimal secondary channel at 3.6% revenue share, leaving Amazfit heavily dependent on Amazon's distribution strength. The brand's product range spans multiple price tiers from the accessible Bip 6 at $79.99 to high-end models, indicating a diversified approach to capturing different consumer segments.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Amazfit on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Amazfit.
BY REVIEW COUNT
Across 199K ratings on 2 channels, Amazfit averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 199K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$79.31
Price
$1.36M
Revenue
$167.16
Price
$1.26M
Revenue
$128.43
Price
$628K
Revenue
$248.01
Price
$371K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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