GRIPS CUSTOMERS & RESEARCH PARTNERS
WHOOP, a privately held company operated by founder and CEO Will Ahmed, generated an average product price of $184.22 across in-store channels from January through August 2026, according to Grips Intelligence data. The brand demonstrated strong year-to-date momentum with overall revenue growth of 30.6%, though the most recent month saw a 5.7% decline in average pricing compared to the prior period. Amazon dominated the revenue landscape, accounting for 99.2% of channel share during the tracked timeframe. The data reveals a heavily concentrated distribution strategy, with virtually all tracked revenue flowing through a single marketplace partner.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 27% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for WHOOP on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for WHOOP.
BY REVIEW COUNT
Across 29K ratings on 1 channel, WHOOP averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 29K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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