Oura

Oura Market Overview

Let me verify whether Oura is publicly traded before writing the overview.Oura is confirmed private, so I'll omit any ticker. According to Grips Intelligence offline retail data spanning January 1 to June 30, 2026 across Amazon and Best Buy, Oura's in-store sales grew 10.3% over the period, with revenue climbing 13.1% month-over-month in the most recent tracked month. Oura's retail footprint remains anchored by its Best Buy partnership, which began in April 2023 as the brand's first large-scale retail endeavor in the United States before expanding into the Canadian market. Grips Intelligence data shows Amazon commanded a dominant 84% revenue share versus 16% for Best Buy, underscoring the brand's heavy reliance on marketplace distribution. The average product price reached $282.51 in the latest tracked month, up 13.0% month-over-month and 9.6% over the full period, signaling a clear premium pricing trajectory. This momentum arrives against a notable corporate backdrop, as Oura confidentially filed for an IPO with the Securities and Exchange Commission and was valued at $11 billion in October following a $900 million Series E funding round.