GRIPS CUSTOMERS & RESEARCH PARTNERS
Fisher, a subsidiary of Mattel Inc. (NYSE: MAT), generated $0.00 in in-store revenue during the period of January 1 to August 31, 2026, according to data from Grips Intelligence. Amazon dominates the channel mix with a 58.4% revenue share, followed by menards.com at 39.4%, while the brand's average product price stands at $9.62. Overall revenue grew 4.4% during the tracked period, with average prices increasing 5.4% year-to-date. Top-performing products on Amazon command premium price points ranging from $17.82 to $21.61, while Menards offerings are positioned at lower price ranges between $2.85 and $13.88.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Fisher on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Fisher.
BY REVENUE
Fisher sells 57% online and 43% offline. Online runs through 2 channels; offline through 2.
Online
57%
43%
Offline
Online channels
57%
Offline channels
43%
BY REVIEW COUNT
Across 1.34M ratings on 3 channels, Fisher averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.34M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$21.71
Price
$416K
Revenue
$19.32
Price
$380K
Revenue
$18.76
Price
$292K
Revenue
$21.99
Price
$138K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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