GRIPS CUSTOMERS & RESEARCH PARTNERS
International's in-store performance across major online retailers from January to August 2026 shows heavy concentration on menards.com, which captured 76.0% of revenue share, according to Grips Intelligence data. The brand experienced notable price growth, with average pricing increasing 22.4% over the period to reach $21.78, and most recently jumped 41.7% month-over-month in the final tracking period. Recent momentum accelerated significantly with 23.6% month-over-month revenue growth in the latest period, though Amazon and homedepot.com remain minor channels at 20.6% and 3.4% share respectively. The substantial pricing gains coupled with strong revenue acceleration suggest International is successfully executing a premium positioning strategy despite its limited multi-channel presence.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 22% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for International on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for International.
BY REVENUE
International sells 24% online and 76% offline. Online runs through 2 channels; offline through 1.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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