GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on data from Grips Intelligence covering January 1 to June 30, 2026 across in-store retail channels, ROOTS & HARVEST demonstrated strong momentum in the homesteading equipment category with 31.0% month-over-month revenue growth during the most recent period. The brand's distribution is heavily concentrated on Home Depot's e-commerce platform, which accounted for 74.5% of total revenue, while Lowe's and Ace Hardware captured 20.0% and 5.5% respectively. Average product pricing stood at $66.30, with recent months showing a 22.0% price increase demonstrating strategic pricing power in a category driven by growing consumer interest in self-sufficiency trends. Despite overall pricing declining 12.8% since the start of the period, the brand's latest pricing action reflects confidence in market demand for premium homesteading equipment and tools.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for ROOTS & HARVEST on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for ROOTS & HARVEST.
BY REVENUE
ROOTS & HARVEST sells 95% online and 5% offline. Online runs through 2 channels; offline through 1. Online share has moved from 82% in Feb to 95% in Jun.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 1.36K ratings on 3 channels, ROOTS & HARVEST averages 4.3★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.3
/ 5
From 1.36K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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