Morton Salt

Morton Salt Market Overview

Morton Salt demonstrated strong in-store performance during the first half of 2026, according to Grips Intelligence, with year-to-date revenue growing 33.8% and a dominant 99.2% channel concentration on menards.com. The brand maintained an average product price of $1.76 across the tracked period (January–June 2026), with prices increasing 2.9% month-over-month in the most recent tracking period (April–June 2026). Average pricing climbed 0.4% overall since the start of the year, reflecting modest inflation resilience. Menards.com's overwhelming share of Morton Salt's tracked in-store revenue demonstrates the brand's strategic retail focus and strong e-commerce integration during this critical six-month window.