GRIPS CUSTOMERS & RESEARCH PARTNERS
Morton Salt, a subsidiary of private holding company Stone Canyon Industries Holdings, Inc., shows significant volatility in in-store and online performance during the first eight months of 2026, according to data from Grips Intelligence. The brand experienced a substantial 50.1% overall revenue decline since the beginning of the tracked period, with Amazon commanding 62.6% of total revenue share compared to menards.com's 37.2%. Average product pricing has contracted by 44.9% across the period, reflecting intense competitive pressure in the category. Most recently, monthly revenue dropped 20.2% versus the prior month, signaling continued downward momentum that warrants strategic attention.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 69% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 64% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Morton Salt on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for Morton Salt.
BY REVENUE
Morton Salt sells 71% online and 29% offline. Online runs through 1 channel; offline through 1. Online share has moved from 2% in Apr to 25% in Aug.
Online
71%
29%
Offline
Online channels
71%
Offline channels
29%
BY REVIEW COUNT
Across 14K ratings on 2 channels, Morton Salt averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 14K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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