Fire & Smoke Society

Fire & Smoke Society Market Overview

Fire & Smoke Society, owned by co-founders Scott Moody and Brian Taylor, demonstrates heavy dependence on Amazon for in-store channel performance, which accounts for 88.1% of revenue share during the January-August 2026 period tracked by Grips Intelligence. The brand maintains a competitive average product price of $13.54, though recent pricing trends show a modest 3.5% decline in the most recent month despite a 6.7% overall increase since the period began. Recent momentum has softened considerably, with revenue dropping 25.1% in the latest month and declining 14.1% overall from the start of the tracked timeframe. Secondary distribution through Lowes.com represents only 11.6% of revenue, indicating significant growth opportunity beyond the current Amazon-dominant sales model.