GRIPS CUSTOMERS & RESEARCH PARTNERS
Cowboy maintains dominant in-store retail presence through Lowe's, which accounted for 94.3% of revenue year-to-date from January through June 2026, according to Grips Intelligence. Average product pricing declined 11.9% over the period, dropping from prior levels to $13.83, while the most recent month showed steeper contraction with prices falling 12.8% compared to the previous month. Despite recent monthly headwinds that resulted in a 10.9% revenue drop, overall performance improved 13.9% since the beginning of the tracking window, with Amazon and Ace Hardware representing minimal secondary channels at 3.4% and 2.3% revenue share respectively. Grips Intelligence data tracking from April through June 2026 highlights Cowboy's reliance on legacy brick-and-mortar partners amid significant pricing pressure.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Cowboy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Cowboy.
BY REVIEW COUNT
Across 21K ratings on 3 channels, Cowboy averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 21K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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