GRIPS CUSTOMERS & RESEARCH PARTNERS
Americana's in-store performance across major home improvement retailers declined significantly during the first eight months of 2026, with overall revenue dropping 31.7% since the start of the tracking period, according to data from Grips Intelligence. The brand maintained a relatively balanced channel presence between Home Depot (56.4% revenue share) and Lowe's (43.4%), though most recent trends show continued weakness with a 5.3% month-over-month revenue decline and average prices falling 20.1% overall. Product pricing remained substantial, with top-performing items ranging from approximately $150 to $260, though average prices compressed by 10.6% in the most recent measured period. The significant revenue erosion and downward pricing pressure suggest challenging market conditions for the brand across these key retail channels during the first two-thirds of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 32% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 20% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Americana on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Americana.
BY REVIEW COUNT
Across 15K ratings on 2 channels, Americana averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 15K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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