Home/Insights/Brands/FiltreteProduct Intelligence - 2026 YTD USA

Filtrete

4M+

Products Sold, Jan to Aug 2026

4,900+

# Offline Stores

$25.55

Avg. Price

4.7

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Filtrete Market Overview

Filtrete, a 3M Company (NYSE: MMM) brand, demonstrated solid in-store performance across major retail channels from January to August 2026, according to Grips Intelligence data. Amazon dominated the revenue landscape with a 52.6% share, followed by Lowe's at 35.7% and Ace Hardware at 11.6%, with the brand maintaining an average product price of $26.06. Recent pricing momentum accelerated significantly, with average prices climbing 8.2% over the period, reflecting a strategic shift toward premium product positioning. Despite a 6.1% monthly revenue dip in the most recent period, year-to-date growth reached 12.8%, signaling underlying demand resilience across the retail channel mix. The brand's portfolio spans multi-packs on Amazon and Lowe's—driving higher transaction values—alongside single-unit SKUs at Ace Hardware, demonstrating channel-specific product strategies.

Revenue Share by Channel
Data covers Amazon, Lowe's, Ace Hardware

Filtrete's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 13% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Filtrete's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.

Average price

Absolute values in $

Start benchmarking for free

Filtrete's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Filtrete on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Filtrete's channels

REVENUE SHARE

Revenue distribution across tracked channels for Filtrete.

Channels by revenue share

Distribution in %

Filtrete's online vs offline revenue split

BY REVENUE

Filtrete sells 56% online and 44% offline. Online runs through 2 channels; offline through 2.

Revenue by channel

Share of total revenue across all channels

Online

56%

44%

Offline

Online channels

56%

Amazon.com
Lowes.com

Offline channels

44%

Lowe's stores
Ace Hardware stores

Filtrete's customer ratings

BY REVIEW COUNT

Across 44M ratings on 3 channels, Filtrete averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 44M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Filtrete

BY REVENUE

Ace Hardware
Ace Hardware
#1Filtrete 16 in. W X 25 in. H X 1 in. 1000 MPR Pleated Allergen Air Filter 1 pk

$14.99

Price

$932K

Revenue

#2Filtrete Allergen Defense 20 in. W X 20 in. H X 1 in. 1000 MPR Pleated Air Filter 1 pk

$14.99

Price

$772K

Revenue

#3Filtrete Allergen Defense 20 in. W X 25 in. H X 1 in. 1000 MPR Pleated Air Filter 1 pk

$14.99

Price

$725K

Revenue

#4Filtrete Allergen Defense 16 in. W X 20 in. H X 1 in. 1000 MPR Pleated Air Filter 1 pk

$14.99

Price

$622K

Revenue

#5Filtrete 16 in. W X 25 in. H X 1 in. 1500 MPR Pleated Allergen Air Filter 1 pk

$14.99

Price

$530K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved