GRIPS CUSTOMERS & RESEARCH PARTNERS
Farm Innovators demonstrates a heavily concentrated online distribution model according to data from Grips Intelligence covering January through June 2026, with Amazon commanding over half of all in-store revenue at 54.5%, followed by Lowe's at 40.0%. The brand's average product price increased 6.5% over the period while overall revenue declined significantly by 44.2%, though average prices recovered 6.4% month-over-month in the final tracked months of April through June 2026. Retail partnerships are crucial to Farm Innovators' strategy, with less than 5% of in-store revenue flowing through alternative channels, highlighting the brand's dependence on major home improvement and e-commerce retailers to reach consumers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 44% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Farm Innovators on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Farm Innovators.
BY REVENUE
Farm Innovators sells 95% online and 5% offline. Online runs through 2 channels; offline through 2.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 167K ratings on 3 channels, Farm Innovators averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 167K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$139.46
Price
$24K
Revenue
$116.68
Price
$19K
Revenue
$161.47
Price
$10K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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