GRIPS CUSTOMERS & RESEARCH PARTNERS
Farm Innovators, a privately held family business founded in 1983, generated $57.95 average product pricing across in-store channels tracked from January through August 2026, according to data from Grips Intelligence. The brand's revenue share is heavily concentrated on Lowe's, which accounts for 75.5% of sales, with Amazon representing 22.4% and Menards just 1.7% of the channel mix. A significant pricing decline of 36.7% occurred in the most recent tracked period, with average prices dropping to $44.05, reflecting broader downward pressure across the brand's portfolio. Overall revenue performance declined 27.5% since the beginning of the tracked period, indicating sustained headwinds in the market. Premium offerings on Lowe's, including multi-packs and high-capacity heated waterers priced above $160, represent the brand's highest-value products despite the recent softening in average transaction values.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 27% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Farm Innovators on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Farm Innovators.
BY REVIEW COUNT
Across 110K ratings on 3 channels, Farm Innovators averages 4.3★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.3
/ 5
From 110K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$162.28
Price
$17K
Revenue
$131.26
Price
$14K
Revenue
$167.46
Price
$13K
Revenue
$157.35
Price
$12K
Revenue
$113.42
Price
$12K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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