GRIPS CUSTOMERS & RESEARCH PARTNERS
FANMATS, owned by Logo Brands, a private manufacturer of officially licensed sports and leisure products, generated an average product price of $18.88 across in-store channels during the January-August 2026 period, according to Grips Intelligence. The brand experienced notable pricing pressure, with average prices declining 15.9% overall and 11.5% month-over-month in the most recent period, while revenue still grew 9.2% year-to-date and 10.7% in the latest month. Amazon dominates FANMATS' channel mix at 86.5% of revenue share, with Lowes.com accounting for 13.2%, indicating heavy reliance on a single e-commerce platform. Top-performing products command significantly higher price points, ranging from $26-$52, suggesting opportunity in premium product positioning despite the broader average price erosion trend.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 16% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for FANMATS on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for FANMATS.
BY REVENUE
FANMATS sells 89% online and 11% offline. Online runs through 2 channels; offline through 1. Online share has moved from 14% in Apr to 89% in Aug.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 149K ratings on 2 channels, FANMATS averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 149K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$32.69
Price
$48K
Revenue
$51.86
Price
$35K
Revenue
$46.32
Price
$11K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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