Ethanol Shield, owned by B3C Fuel Solutions LLC, demonstrates a heavily Amazon-dependent distribution strategy with the e-commerce giant commanding 48% of revenue share across tracked in-store and online channels from January through August 2026. The brand maintains an average product price of $12.39, though pricing has contracted 1.3% over the analysis period, according to data from Grips Intelligence. Beyond Amazon, Ethanol Shield maintains meaningful retail partnerships with Ace Hardware (18.7% share), Lowe's (13.8% share), and Home Depot (13.2% share), though overall revenue declined 10.6% during the tracked timeframe. The concentration of sales through a single dominant channel presents both scalability advantages and vulnerability to marketplace policy changes. Despite recent pricing pressure and declining year-to-date performance, the brand's presence across five major retail and e-commerce platforms suggests established market positioning.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Ethanol Shield on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ethanol Shield.
BY REVENUE
Ethanol Shield sells 75% online and 25% offline. Online runs through 2 channels; offline through 3. Online share has moved from 22% in Apr to 80% in Aug.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 9.7K ratings on 5 channels, Ethanol Shield averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 9.7K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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