GRIPS CUSTOMERS & RESEARCH PARTNERS
Etekcity faced significant headwinds in the first half of 2026, with offline revenue declining 5.7% according to Grips Intelligence data covering January-June across tracked channels. The brand remains almost entirely dependent on Amazon, which accounted for 99.8% of revenue share during the period, leaving minimal diversification opportunities. At an average product price of $24.02, Etekcity competes in the value segment of the market, with recent months showing continued revenue pressure as sales dropped 5.5% in the most recent month tracked. The brand's concentrated distribution and pricing strategy offer limited insulation against broader e-commerce market volatility.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Etekcity on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Etekcity.
BY REVIEW COUNT
Across 6.1M ratings on 1 channel, Etekcity averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 6.1M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$22.44
Price
$6.7M
Revenue
$20.08
Price
$6.2M
Revenue
$13.99
Price
$4.16M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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