GRIPS CUSTOMERS & RESEARCH PARTNERS
I'll first confirm whether BEHR's parent company is publicly traded and verify its ticker.According to Grips Intelligence data spanning January 1 to June 30, 2026 and tracking offline/in-store retail, BEHR—owned by parent company Masco Corporation (NYSE: MAS)—generated 100% of its revenue through Home Depot, underscoring an exclusive single-channel distribution strategy. The brand carried an average product price of $118.84, while its most recent monthly average climbed to $128.60, reflecting a 6.4% increase in average price over the tracked period. Revenue showed steady momentum, growing 9.5% month-over-month in the latest reading, though overall it edged up just 0.5% across the timeframe. Among its top-performing SKUs, the 5 gal. #PMD-102 River Mud Satin Enamel Exterior Paint & Primer commanded the highest average price at $368.00, followed by the 5 gal. #MQ2-19 Home Sweet Home variant at $252.00. Together, these Grips Intelligence datapoints highlight a premium-priced, concentrated retail presence with modest but positive revenue growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for BEHR on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for BEHR.
BY REVIEW COUNT
Across 3.71B ratings on 1 channel, BEHR averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 3.71B ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$368.00
Price
$1.84M
Revenue
$233.00
Price
$1.16M
Revenue
$199.53
Price
$798K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis