GRIPS CUSTOMERS & RESEARCH PARTNERS
EGO demonstrated in-store momentum during H1 2026, with revenue growth of 7.8% since the beginning of the period across Lowe's, Amazon, and Ace Hardware, according to data from Grips Intelligence. Lowe's dominated the channel landscape with a commanding 54.8% share of YTD revenue, more than double Amazon's 25.6% contribution, highlighting the critical importance of major home improvement retailers to the brand's offline strategy. Average product pricing held steady at $303.26 across the period, though a recent 3.7% month-over-month price decline suggests competitive pressure in the market. The brand's portfolio is anchored by higher-ticket items, with zero-turn riding mowers commanding premium positioning above $4,000 while battery solutions and combo kits capture mid-range segments ranging from $250 to $800.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for EGO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for EGO.
BY REVENUE
EGO sells 34% online and 66% offline. Online runs through 2 channels; offline through 2.
Online
34%
66%
Offline
Online channels
34%
Offline channels
66%
BY REVIEW COUNT
Across 12M ratings on 3 channels, EGO averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 12M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$653.00
Price
$14M
Revenue
$794.23
Price
$3.92M
Revenue
$249.00
Price
$1.33M
Revenue
$4,387.14
Price
$1.04M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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