GRIPS CUSTOMERS & RESEARCH PARTNERS
EGO, owned by Chervon Holdings (HKG: 2285), demonstrated significant in-store performance volatility during the first eight months of 2026, with year-to-date revenue declining 27.8% across tracked retail channels. Lowe's dominated the channel mix with 41.0% revenue share, followed by Amazon at 36.5% and Ace Hardware at 22.6%, according to data from Grips Intelligence. The brand's average product price of $253.84 contracted 8.5% over the period, reflecting broader pricing pressure in the category. Recent monthly trends showed continued headwinds, with revenue dropping 12.8% month-over-month as of August 2026, while average prices fell an additional 1.1% in the same timeframe. Premium product offerings remained visible across all channels, with high-ticket items like the EGO Power+ T6 riding mower commanding prices above $4,200.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for EGO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for EGO.
BY REVENUE
EGO sells 45% online and 55% offline. Online runs through 2 channels; offline through 2. Online share has moved from 10% in Apr to 56% in Aug.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVIEW COUNT
Across 14M ratings on 3 channels, EGO averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 14M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$649.00
Price
$14M
Revenue
$836.33
Price
$4.47M
Revenue
$699.00
Price
$1.87M
Revenue
$4,272.08
Price
$1.33M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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