GRIPS CUSTOMERS & RESEARCH PARTNERS
Craftsman's online retail performance during the first half of 2026 demonstrates strong momentum, with revenue growing 35.3% since January 2026 according to Grips Intelligence data covering Lowe's, Amazon, and Ace Hardware. The brand maintains dominant distribution concentration on Lowe's (72.2% of revenue share), with average product prices reaching $62.54 across in-store channels tracked. Notably, Craftsman's parent company Stanley Black & Decker (NYSE: SWK) has positioned the brand as a core growth driver, with pricing strength up 14.1% year-to-date reflecting market demand. The top-performing offline product categories reveal significant sales velocity across equipment segments, with lawn mowers commanding premium price points up to $2,126 and mechanics tool sets averaging $180+ on digital channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 35% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 14% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for CRAFTSMAN on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for CRAFTSMAN.
BY REVENUE
CRAFTSMAN sells 24% online and 76% offline. Online runs through 2 channels; offline through 2.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 9.4M ratings on 3 channels, CRAFTSMAN averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 9.4M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$44.99
Price
$796K
Revenue
$97.42
Price
$452K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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