GRIPS CUSTOMERS & RESEARCH PARTNERS
EcoPure dominates in-store channels through online retailers, with Amazon accounting for 78.5% of revenue share across the first half of 2026 tracked by Grips Intelligence. The brand's average product price of $32.14 has remained relatively stable, with only a 1.1% decline over the period. However, EcoPure faced headwinds during the April through June timeframe, experiencing a 12.6% revenue decline since the start of the year, though average prices showed resilience with a 1.2% monthly increase in May. Distribution beyond Amazon is minimal, with Menards.com and Ace Hardware representing just 21% of combined revenue share.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for EcoPure on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for EcoPure.
BY REVENUE
EcoPure sells 80% online and 20% offline. Online runs through 1 channel; offline through 2.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 65K ratings on 3 channels, EcoPure averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 65K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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