EcoPure

EcoPure Market Overview

EcoPure, operated by KX Technologies, a division of Marmon Water/Berkshire Hathaway (NYSE: BRK.B), demonstrates strong online retail performance with Amazon commanding 78.2% of revenue share across tracked in-store channels during the January-August 2026 period, according to Grips Intelligence data. The brand experienced 12.3% overall revenue growth since the beginning of the tracked period, though recent momentum softened with a 2.9% month-over-month decline in the most recent period. Average product pricing has faced consistent downward pressure, decreasing 8.0% overall and dropping 5.3% in the latest month to $28.52, indicating intensifying price competition in the category. Secondary channels menards.com and acehardware.com represent 17.0% and 3.9% of revenue share respectively, suggesting limited diversification beyond Amazon's dominant position. The pricing erosion combined with revenue deceleration signals EcoPure faces near-term headwinds despite maintaining substantial year-to-date growth momentum.